RANKING: EVERY WAY SERVICE BUSINESSES TRY TO GROW
[Straight to camera. Countdown graphic 5→1 added in post.]
I ranked every way I've seen a service business try to grow.
Worst to best.
#5
Boosting whatever post did okay that week.
The boost button optimizes for likes.
Likes do not pay your bills.
#4
Discounting.
Two thousand dollars off.
That comes straight off your bottom line, and it trains
your whole market to wait for the next sale.
#3
Referrals only.
Great when they come in.
Zero control over when that is.
That's not a system. That's hope.
#2
Buying leads from an agency.
You get a spreadsheet of cold names.
A lead is not a customer.
A lead is a stranger.
[Hold an extra beat here before #1.]
#1
Content that builds trust, ads that put it in front of the
right people, and a system so nobody falls through the cracks.
That's the whole machine, running together.
[Proof — Kollen, content-only, never LeadPace/ads.]
This is how a dentist named Scott went from six hundred
and twelve new patients to seven hundred and one in a
single year.
Nearly ninety more.
Not from a discount.
From content.
[Proof #2 — Marr, cross-industry, proves it's not dental-only.]
Same machine, completely different industry.
A naturopathic clinic ran it to seventeen hundred leads
at a three times return.
If you're not doing number one, you're not behind
because you're bad at what you do.
You're behind because you only ever built one piece
of the machine.